Call it Brand Evangelist / Coach / Strategist, it all leads to the same place, a brand and it’s journey in the hearts of people.
Like most of us, I grew up watching advertisements of various products and singing jingles from those ads. Advertising always intrigued me a lot, and I chose that seeking to be in my life forever. So, I pursued Advertising & Communications as my education, and as I went about the early years of my career, my bent towards branding kept increasing. Eventually I made my way into branding, brand transformations, and creating deeper and deeper impacts in the customer journey, in what we would usually consider a mere transaction as a sale.
A brand is a relationship after all. A relationship by heart.
To begin with, it is a name, a design, a color, or any other kind of representation that makes your work uniquely identifiable. Well, that’s just the tip of the iceberg.
Frankly, a Brand extends far beyond that. Brand is an emotion that a name, symbol, color, or any other representation is able to evoke each time someone comes in contact with it. It’s a relationship that’s built over various interactions and to invest in with each step, and make those emotions stronger and clearer, with each interaction. It’s the taste of a chocolate, the smoothness of a wall, the texture of a skin product, and so on… The true marks of a brand are the feelings it evokes.
Good Brands are just stories told well enough to be remembered. Branding is a way of life, not just an activity to get done with.
I have worked across industries, and company sizes, only to conclude the same thing again and again. I have worked on development on brands from scratch, to brand guides that make the marketing efforts cohesive in messaging and visuals. Crafted stories for brands, and transformed brands for a new life / avataar.
As a Brand Strategist & Coach:
- I can help with understanding the story of a company, product or service
- Help in curating the story as a journey
- Help find a unique voice in the cluttered market
- Devise a relationship equation with the target customers
- Coach to Serve, for Selling to follow